Value Innovation for Pharma – What changes to business?
Interactive Workshop: Value Innovation for Pharma – What changes to business? October 21, 22. 2008, 8th annual conference Pharma Marketing Summit, EyeforPharma, Zürich Understand how the Pharma...
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The importance of CRM
CRM Roundtable with Rob Halkes of Van Spaendonck, Vivian Hunt of McKinsey & Company and CDM’s Torben Vogt. In the issue of Next generation Pharmaceutical EU (August 2009), Rob participated in a...
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Customer Focus in Pharma: the new commercial model – 2/2.
Pharma Costs of market approach in controlFrom pharma mass detailing to Key Customer FocusFocus as key to pharma successIntervention points to create a focused commercial cycle for pharmaWhat tools to...
View ArticleThe third dimension in edetailing to pharma
As doctors do use "mobile" devices now dominantly to get their information about new developments, the industry needs to adapt their way of informing their clients. Edetailing for the health industry...
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